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11/14/2007
Council votes to limit time, temperature signs

By Jesse Chadderdon
Staff Reporter

The Community News

Banks and other businesses displaying time and temperature information on their signs will only be able to alter the display every 10 seconds after the New Castle County Council unanimously voted to adjust legislation dealing with electronic signage.

Councilman Robert Weiner (R-Chatham) sponsored the legislation because he said many businesses in his district, especially along Concord Pike, had begun flashing the time and temperature information rapidly to draw motorists’ attention to their signage.

The 10- second standard is what is suggested in the state’s signage code.

The council voted in 2005 to allow businesses to use electronic variable message signs, but the text of the signs could be changed no more frequently than every 12 hours. An exception was made for time and temperature information, but Weiner said many businesses began exploiting that exemption.

“The blinking and flashing was creating a distraction to drivers,” Weiner said. “I don’t want Concord Pike and other roads in Brandywine Hundred to start looking like the Las Vegas Strip.”

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